Bloom & Brew’s identity blends bright, nature-inspired visuals with clean, modern design to create packaging that feels both approachable and intentional.
Bloom & Brew is an artisanal tea brand created to celebrate the connection between nature and mindful moments. The project centered on crafting a vibrant and inviting identity that showcases the brand's eco-friendly values
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.